Selling perfumes from home can be a profitable venture if you are aware of the basic things that you need to learn about marketing the product. It is quite easy to sell perfumes from home because it does not require you to do much running around, and you don’t even need to invest money in setting up a store. In today’s times, when the Internet has made things easy for us, starting up such small ventures and running them successfully isn’t that difficult. All you need to look into, is finding effective ways to market the product, so that more and more people are aware of it. In this article, we shall delve into the pointers that will help you establish a flourishing business of selling perfumes from your own home.
How You can Sell Perfumes from Home
Once you have decided to start the business of selling perfumes from home, you need to consider a few things. These small things can go a long way in increasing the chances that people will like your perfume. Read on to know what are the steps to follow and how they might help.
Choosing a Name
First of all, you need to choose a name that not only sounds cool but also defines the “theme” of your perfume. When you choose a name for your perfume, select one on the basis of the chief fragrance notes in the perfume. For example, if your perfume contains notes of musk or some woody fragrance, which are mostly used in perfumes meant for men, give your perfume a name that sounds like one and appeals to men. On the other hand, you can use feminine names for perfumes that are composed of floral or citrus fragrances. Remember, choosing the perfect name does matter. Just have a look at names of popular perfumes to get an idea.
Bottling the Perfume
Once you have thought of a name for your perfume (which you know is amazing!), you can move on to the next step in the process, which is bottling or putting your perfume into a bottle. The key point here is that the bottle should be such that it makes your potential customer crave for the perfume, literally. Choose one that is unique and is brightly colored but, at the same time, complements the fragrance. Generally, you should choose bluish colors for aqueous notes, pinks and reds for floral notes, greens for citrus notes and blacks and grays for musk-based fragrances. You can always go for bottles that are of a particular shape, for example Nina by Nina Ricci. Get the hint? Also select the look of the label featuring the name of your perfume, which you need to stick to the bottle.
Deciding on a Price
Now that your perfume is neatly packed in a pretty bottle, you need to decide at what price should you sell it to you earn a handsome profit. For that, first calculate the cost incurred in the entire manufacturing and packaging process, including the cost of raw materials, bottles, labels, etc. The general rule is to sell your product for three times the cost incurred. This means that if $12 is all you have spent making and bottling the perfume, then you can sell it for around $36. Sounds profitable, isn’t it?
Advertising the Product
Once you have the product ready with you, it is essential that you take steps to advertise it. After all, a product unknown is a product unsold, isn’t it? So, what all can you do to let people know that you sell perfumes? One way out is to sell online on sites such as eBay. This way your product grabs the maximum eyeballs and also stands a higher chance of being sold. Once your products become popular, you can even create a website exclusively for the product, where people can visit and place orders. As more and more people get to know about the perfumes you sell, your products will get word of mouth publicity. This will automatically show up as profits in your business.
Thus, you can see that selling homemade products such as perfumes, isn’t that difficult at all. Once you are familiar with selling perfumes from home, you can expand your business by selling other stuff as well. Hope this article helps you convert your hobby of making perfumes, into a highly profitable business venture.