Ideas to Write a Flawless And Well-presented Memo

Memos are used as a means of communication within an organization, in order to exchange important information. These also serve the purpose of reminders in some cases. They are an important component of business writing, and when written and presented well, they typically ensure a positive response from colleagues and co-workers. These are neither very formal nor very informal. Learn how to write one to be able to get important work done more effectively.


Also known as business memos, these are short and concise, and usually have everything enlisted in bullet points. It is important to keep in mind, the reader while writing one. The reason should be shortly explained, so that the reader will consider the document seriously. Moreover, use simple language to effectively communicate with co-workers. Take a look at these tips on how to write it.

Before you start with it, ensure that you have all the relevant information that you are going to include. Avoid making unnecessary and irrelevant statements; keep them direct.

Follow a standard format to avoid any confusion. This is the general format that is followed:

  • Date
  • To: Be professional and use specific job titles here.
  • From: Use your full name, and avoid job titles, unless the recipients don’t know you.
  • Subject: Give a brief idea about its content.
  • Content: Do mention the reason for writing it in the introduction. Keep it short, and try to enlist details in bullet points wherever possible. End it with a “Thank You,” followed by “Best Regards.”

Avoid the use of unnecessary jargons or words that are not commonly used in daily conversation, in the content of the memo. The easier it is to read, the more effective it will prove to you and your organization.

Do not state your personal opinions in it; this document is meant only to communicate important information, relevant to a particular task or event. A personal opinion can be distracting, and also, color the opinion of your colleagues with regards to the event.

Keep the reader in mind while writing it. Follow the style of language that one can relate to. If your memo is intended to be persuasive, use appropriate language, without making the underlying intentions apparent.

Keep in mind all the people that this document has to go out to. For instance, if it has to be sent to a particular team or department, ensure that all the relevant names are included. Failure to do so will result in confusion and delay the task that needs to be completed, not to mention its effect on the quality of the following performance.

Ensure that you check and recheck the content for spelling errors and punctuations before it has been sent out. If there are such errors, it appears to be unprofessional, and may even change the meaning of its purpose.

A well-presented memo is sure to give you the results you are aiming for. Do not undermine the writing aspect as an unimportant element of your job. You will be astonished at the results it is able to elicit.

Ways to Write a Perfect Business Plan Proposal

A business plan proposal is considered the resume of your company, which attracts clients to give you contracts and business. It is a document which includes what your company is all about and what all services it provides. It has to be created in a well-planned manner, as it is directly related to your company’s growth, goodwill and reputation. Generally, this proposal is drafted for two reasons; firstly, if you are starting your own business and need some financial help or secondly, if you want to expand the boundaries of your current business. If you are wondering how to write a business proposal, just follow the tips mentioned below.

Guidelines for Writing a Business Plan

Executive Summary
Prepare the summary in a way that will induce and motivate the investor or reader to know more about your company. If the summary is prepared in a well-planned manner, the reader will certainly be impressed and would like to read on. Keep the language and idea simple.

There are many cases where readers or investors are not able to understand much about the business after reading the executive summary. If your business is really complicated, mention the details later on. The recommended length of the summary should just be 2-4 pages.

Company Analysis
Inform readers about the history of your organization, and explain why your team is suitable for augmenting their business. The history should include the organization’s background, date of business commencement, office branches, stage of development, etc. Provide details about the company’s track record and previous accomplishments, which also include details of reputed clients and successful product launches.

Industry Analysis
The reader will read this section to determine if there really is a demand and scope for the product and service you are offering. Make readers feel the need for your product. Refer to credible sources while reporting the size and growth potential of your market. Emphasize on the appropriate market section for your product or service. Do not refer to the whole market, if you are only related to the business in just a part of the complete market. Ensure that you mention how your company is capable of overcoming possible negative trends. Such points will certainly relieve the investor from the insecure feeling of potential market failures.

Customer Analysis
In this section, you need to include the basic necessities of customers, and ways in which your company’s products satisfy them. Be very precise when mentioning target customers. Provide elaborate information about customers’ needs, locations of demand, and some other important factors. You may use statistics or tables for putting forth an easy idea of customer satisfaction. Also explain the reasons why consumers prefer your products and services.

Competitive Analysis
Give a detailed explanation of why your products are superior to those available in the market. List the close competitors to your business, and also mention the additional benefits that you provide. Many companies make the mistake of mentioning that they have very few or no competitors. This may create a doubt in the mind of the investor regarding your company’s credibility. If possible, carefully mention the strong and weak points of your competitors. However, you need to ensure that the competitor’s weaknesses should be mentioned solely as per the market research information.

Marketing Strategies
Mention significant points which will clearly describe the company’s ways to get into the competitive market, deliver products and services, and effectively retain customers. Focus on points that depict existing products and future services. Explain what all efficient marketing strategies the company uses and why. Make sure that you present the pricing strategies very carefully. Also explain how the products and services will reach targeted consumers. You even need to mention customer retention strategies in detail.

Operations Strategies
Give the readers or investors an idea of how the processes and systems in your company are carried out. Refer to long-term goals of the company, and the steps the company is taking to achieve them. Do not concentrate more on just the operational concepts. You also need to present investors with all the real operations carried out which have the potential of making profit. Make sure that the mentioned ambitions and goals are achievable. You certainly would not like the investor to assume that the goals are exaggerated.

Financial Strategies
Explicate how the company’s way of working would prove profitable to investors. Detail all factors in the business which have the capability of generating income. Be very careful when you provide details regarding the company’s current financial standings and also the projected financial position. Investors would evidently want to know how finances are going to be used. Give them elaborate information about general expenses in marketing, recruiting, technological upgrades, and other developmental aspects.

Ensure that all the information mentioned in the business plan proposal is true. Business writing is an important part of creating an impressive business offer document. I hope by now you have a clear idea regarding how to write a business plan proposal.

Tips to Writing a Business Report

Imagine this – you are a busy, senior level manager, overseeing a number of departments of the organization, you work for. Every quarter the managers of various departments submit report, of how their respective departments have performed. Such business writings are important and have to be read carefully, to analyze overall working of each department and decide if any corrective measures need to be taken to boost the performance of any department. Going through such reports usually takes time. But what can be more frustrating is, each manager using a different business report format. This makes reading the reports more time-consuming as you have to read through the whole report carefully, to look for specific information.

Importance of Business Report Format
A business report is not an example of creative writing which a reader should go through word by word. It is mainly about statistics and specific information. Moreover, people who read such reports are busy personnel of high rank. They do not have time to go through each and every word. They look for particular information and if an organization follows a specific format for such reports, such personnel know exactly which part of the report to look, for specific information. This saves them a lot of time. Secondly, following a standard format also allows one to organize his report effectively and logically. This is specially useful in case the report has a lot of data. Also, one won’t forget to cover information on particular area, if one refers to a sample business report. Hence, knowing how to write one is very important in the business world.

When writing the format, first write the body of the report and then fill in the details. Make sure you use a font which is clear to read and commonly used like Arial or Times News Roman. Also, make sure you use bold, italics and underline to make the header and sub-heads stand out. Take care to use enough white spaces, at important places to make your data stand out clearly.

Format for a Business Report
There are few standard rules for writing business reports that dictate what information should come in which section of the report. This format is followed in most of the business report examples, that one may refer to. The most widely used format consists of the following standard sections:

Title Section
In a short report, this could be the first page bearing the title of the report, author name and date. The reason of making such a report could also be included in this section, so that the reader can establish an instant connection with the information in subsequent sections. In case of long reports, include the Table of Contents, Terms of References and so on.

As the name suggests, this is the summary of the whole report. Then why include it in the beginning? It is because this is the section that most of the senior personnel, who do not have enough time read the whole report, will read through. Hence, give a very clear and precise information about the problem/aspect of business that the report is analyzing. Also, include the main points, conclusions, recommendations and important results. Use bullets or numbered lists to highlight important points..

List the methodologies used in your research, like if you interviewed focus groups or consulted research firms. Also, give the reason why you resorted to using a particular methodology.

This is the first part of a proper report. Use this section to provide the background of the report. Highlight the reasons why the report is important for the readers. Include information about what is covered in the main body and the order in which the details are covered in the report. In case, the Terms of Reference has not been mentioned in the Title Section, Introduction is the section to include it.

Main Body
This is the heart of the report. Arrange all the information in order of priority, so that this section follows a logical sequence. Divide this section further into subsections. Lend greater order to the Main Body using sub-titles within each subsection. A paragraph about the relevance of the findings of the report can also be included in this section.

Data Tabulation
Another important factor when writing format of business report is data tabulation. Presenting your data in lists or tables can help in readily understanding the report. Also, data tabulation or listing, makes the report look professional and neat. So, accompany necessary lists or tables in your report whenever required. Make sure you use neutral colors to make tables and keep the list and tables looking neat and crisp.

Present logical conclusions for the topic investigated in the report. One can also suggest an option for the way forward. In case, discussion has not been included in the Main Body, include it in the conclusion. Otherwise keep this section small.

Since you have worked on the report, no one would have a better understanding of the topic than you. There may be a few solutions or actions that you think would be effective in dealing with the problem, investigated in the report. Include those solutions in this section. List them in bullets and numbered lists for easier comprehension.

Although very few people read the Appendix, the information in this section gives support to the arguments used in the report. It is the Appendix where the author includes all the sources and research information, in detail.
Although it is not about creative writing, good writing skills are important in business information reports, as one needs to give comprehensive information using precise words. It is advisable to keep the language simple and lucid in a business report, specially in the Summary and the Recommendations, as these are the sections most commonly read by senior level managers. However, some technical jargon can be used in the Main Body, as this is the section that is mostly read by experts.

In the world of business, time is money. Following a standard business report format is what senior level managers and busy businessmen look for, as it reflects what they value the most, that is effective utilization of time. You can find many such examples online and use them as a reference for designing a suitable report format.

Ways to Create a Personal Letterhead in Microsoft Word

A letterhead is nothing but the heading on the top of letter paper. This is what distinguishes it from regular letters. It is unique to a person/firm/organization/business. The term ‘letterhead’ is used to address such a letter as a whole. Often, while writing business letters, the first page is the letterhead and the other pages are regular. These letterheads can be created using different software, but you have the option of simplifying the complexities of using them by means of Microsoft Word. You would be amazed at how easily you can create your own templates, even modify existing ones. Proceed to the paragraphs below, which enlist the procedure of how to create a personal letterhead template in Microsoft Word.

A Background

  • A letterhead, as mentioned before, is a heading on the top of the sheet.
  • It normally contains the company/firm/business name.
  • Most of the time, the related logo or some other symbol is also printed. That is when people will know that the letter belongs to that organization, and it is what creates your identity in the corporate world.
  • Generally, their dimensions remain almost the same for most enterprises; they change as per the country, though. For example, the regular letterhead size for the United States of America is 8.5 X 11 inches.
  • Letterheads are usually manufactured by letterpress methods. Of late though, many design software have come up to incorporate a variety of logo designs and other elements to distinguish the letterhead from the more common ones in the market.
  • You can create one for yourself using Word. A couple of methods are given below.

Methods to Create a Personal Letterhead in Word

Header and Footer Options

  • One of the most primary and simple methods of creating a personal business letterhead template is to use the header and footer features of Word.
  • Decide on the layout first. May be you could even draw the same on a sheet of paper so that you have a clear idea about what is to be done.
  • Decide the margins―go to the Page Setup option and adjust the margins.
  • Next, go to the View tab and click on Header and Footer. A dialog box opens.
  • On this dialog box, go to the Format tab and click on Tabs. Then, click on Clear All and then on OK.
  • The header and footer will have appeared by now on your page. You can directly click on the location of the header and change the text.
  • Write your company name or your name, address, phone number, fax―whatever important information that needs to be there on the letterhead.
  • Press the ‘Enter’ key after typing, and you will have your data on the header. Click on the same tab if you want to make any changes.
  • You can beautify your text by using the Font option under the Formatting tab.
  • Display the page number in the footer area by using the Page Number option. You may even display a tag line.
  • Add a logo in the header area. It would be preferable to add it to the right of the page.
  • You would be having your logo prepared and ready If not, you can get one created from a professional. Click on
  • Insert, then Picture, and then From File.
  • Select your logo and press ‘Enter’.
  • You need to adjust the logo. You may want yo resize it, shift it, even modify it. You can do all that in the header area.
  • You can right-click on the logo and go to the Format Picture option. All the same, if your logo is designed the way you want it to be, just adjust the position and let go of the designing part.
  • You may even add other elements to the letterhead. Perhaps a horizontal line, or a circle, or a pie chart, etc. Go to the Shapes option and select the shapes.
  • Click on ‘Esc’. The editing mode of the header area will now close.
  • Visualize the letterhead carefully and check if you have missed anything. Next, click on Save As, and save the letterhead with a .dot extension in the ‘Templates’ section. Your letterhead template is now ready.

Customized Templates

  • Customized templates are the ones that already exist in the ‘Templates’ folder in Word.
  • Open the Word document, go to the ‘Templates’ folder, and select the option, ‘Letterheads’.
  • Choose from a number of templates. Select one and it will appear on your sheet.
  • You will find that you can edit these templates there itself, i.e., the Header and Footer option is already present.
  • Click on the template inserted, and update the information you want.
  • These customized templates do not have the company logo, so you have to insert your logo using the same procedure as described in the previous option.
  • Click on ‘Esc’ and preview the letterhead.
  • Save the letterhead as a template using the .dot extension.

The Import Option

  • This option is not used very often; it is used when you have come across a ready-made letterhead and want to save it as a template.
  • First, you need to open the letterhead file, i.e., the program with which you have created the letterhead. It may be Photoshop, CorelDraw, or Illustrator.
  • Next, you have to export the file as a ‘PNG’ file. Click on File, then Export, and then PNG.
  • Depending upon your software, the location of these options may change. Another point is that while exporting, make sure the file is of a high resolution, as Word tends to compress such images. The resolution must be at least 300 ppi.
  • Now, open your Microsoft Word document. Open a new blank sheet, and adjust the margins, similar to how it is done in the previous method. Also, set the Non-printable Areas to ‘User Defined’.
  • Again, use the Header and Footer options and add the text you want.
  • Next, insert the template you want, using the same method as described earlier. Use Insert, Picture, From File.
  • Your picture will be inserted in the ‘Header and Footer’ area.
  • Click on Format Picture and adjust the height and width.
  • Then, click on the Layout tab and choose the ‘Behind the text’ option. This is done so that your text appears in front of the design you have selected.
  • Set the ‘Horizontal’ and ‘Vertical’ to Page.
  • Then, click on ‘OK’ and then press ‘Esc’; you will find the template you want. The design will be incorporated along with the necessary text, and it will get repeated on the subsequent pages; the area will be editable to write a letter.
  • Save it in the ‘Templates’ folder with the .dot extension.

Sample Templates

Template I

Company Name
Address, Phone/Fax, Website
Tag line/Page Number

Template II

Company Name
Address, Phone/Fax, Website
Tag line/Page Number

Template III

Company Name
Address, Phone/Fax, Website
Tag line/Page Number

Template IV

Company Name
Address, Phone/Fax, Website
Tag line/Page Number

Template V

Company Name
Address, Phone/Fax, Website
Tag line/Page Number

You can certainly use other attractive software to create your template. However, using Word is a simple, hassle-free option, and will save you the trouble of learning the components of the other software. Moreover, Word is more user-friendly and certainly encompasses sufficient features for you to create decent, corporate letterhead templates.

Tips to Create Catchy and Appealing Business Names

If you’re planning to start a business, you generally need to pay attention to many things. This involves devising a certain plan, arranging for finances, personnel recruitment, and similar tasks. One of the most important parts of starting a business is giving a name to it, which will serve as the main identity factor. Since there are many businesses out there in the commercial industry, you need to choose a very unique name. Besides, along with being unique, the name should also be decided according to the type of business you are going to carry out. Another important thing is not to choose one which is similar to other businesses. Doing so may get you involved in legal issues and ruin business plans.

Creating a Catchy Name for Your Business

Real Names of Owners
This is the most traditional way of choosing a unique name for a to-be-formed business. You can choose you name directly or include your partners’. Good examples of this kind are Mercedes, Porsche, Cadillac, Chevrolet, Ferrari, Tommy Hilfiger, etc. You will surely feel proud to have your name circulated in all business matters.

Type of Business
Next step in selecting a unique name is to determine the type of business. It is better to choose a name which describes the kinds of products and services the business is going to deal in. There are many good examples at this point such as Pizza Hut, Burger King, Dunkin’ Donuts, Cafe Coffee Day, and similar ideas.

Unique Words
Another option is to think of a unique word for your business. You may even choose one which does not directly give an idea of what your business is all about. For instance, Apple, Amazon, Windows, Oracle, and other names. A one-of-a-kind name is what will give the business a new identity and goodwill. Nevertheless, deciding on such a name is one of the most confusing tasks.

Acronyms or Abbreviations
Many big brands have gone with the rule of setting an acronym as a primary name. Names with abbreviations do create a curiosity amongst people about knowing the exact meaning of the word. Some of the names for reference are KFC for Kentucky Fried Chicken, BBC for British Broadcasting Corporation, BMW for Bayerische Motoren Werke and FIAT for Fabbrica Italiana Automobili Torino.

Two Word Combination
A name with a two-word combination will also serve the purpose of creating a catchy name for the business. It is better if the words are something that will show the brand’s reliability. Some notable companies are Accenture – Accent on the future, FedEx – Federal Express, Infosys – Information Systems, Procter & Gamble, and so on.

Second-language Words and Meanings
In order to give a different touch to the name, you can think about calling the brand after a name from a different language. Examples include Sony – a Latin word for ‘sonus’ which becomes ‘sound’ in English, Volvo – a Latin word which is referred to as ‘I roll’ in English, and Volkswagen – that is a German reference for people’s car.

Spelling Modifications
Spelling modifications is another effective way in which you can name a company. The pronunciation remains the same but the spelling changes, which makes the name all the more interesting. Good brands name examples with changes in spelling are Topix, Brainz, Moonz, and similar other ones. In such cases, there are very less chances of the brand names being identical to another company.

Signs, Symbols, and Logos
The usage of signs and symbols in brands names are becoming common nowadays. This gives an informal and personal touch to the name, making it customer friendly. You can use an ‘!’ mark in the name, like in Yahoo!; add a ‘-‘ in between two names, or include ‘@’ instead of the traditional ‘a’. You can even make a logo for your business, which can serve as a stamp and for advertising. Almost all brands have a logo after or near their name.

These are some ideas regarding how to create a catchy business name. Choosing a suitable name the right way will certainly help your business to attract more customers. It will also help in the advertising purpose. You can include your own creative ideas on naming the business, since you are supposedly the owner.

Tips on Start a Medical Supplies Business

Buying a franchise will ensure that you will be able to survive the initial teething troubles of the business and make it big in the long run.
Whether it is human or veterinary medicine requirement, medical supplies are a necessity for both the fields. Working as a medical supplies retailer is a good way to get associated with the health care industry. This business is one such venture where you will have to keep abreast with the latest developments in the medical equipment and supplies domain.

You will have to upgrade your stock to keep up with these innovations in the medical industry from time to time to ensure that you get a good profit margin. However, you must get a medical supplies business plan in place to get your venture moving in the right direction.
Conduct Market Research
You must explore the possibility of starting the business by conducting a market research about it. Speak to people who are already in this business to understand about the investment, response, prospects, profit margins, risks involved, etc. You must understand whether undertaking such a venture in your locality will prove profitable. Study the prevalent competition in your area, and decide your strategy. Learn how your competitors are making money, and check which products have maximum demand. Check the price they are quoting for these products, as it will form the base of your own pricing policy. Study how this business will fare in the years to come before plunging into it

Arrange for Funds
Starting this business is usually a very costly affair. This is because the supplies always come with an upgraded medical technology. The level of investment will also depend on the type of products you intend to sell. A product with critical technology will prove to be a costlier investment than that which is a part of normal medical supplies. Try to avail for an SBA loan or a bank loan to support this venture through its inception stage. Good returns on this business are guaranteed. Hence, in most cases, you will be able to repay the loan easily.

Identify Your Target Market
Know your target market well. It can be dentists, midwives, baby boomers, medical facilities, etc. You have a lot of choice when it comes to such a business. You can either choose a particular niche or have an all-purpose store. For example, you can either supply only medical supplies meant for dental procedures or you can offer all the supplies required for medical purposes including surgical equipment, gauze and band aids, syringes and needles, wheelchairs, bath seats, arm slings, etc. Understand the requirements of your target market and cater to them. It is always better to start with a niche and then expand the business

Register Your Business
You will have to register your business with the IRS for your tax formalities. You may also need to consult your state and local authorities to understand if you need licenses to sell a particular type of medical equipment. Hire a professional to look after your accounts and tax requirement. You may also have to register your business as “doing business as” and also get your Employer Identification Number. Apart from this, you will also have to get the necessary permit for carrying out a retail or wholesale business.

Scout for a Location
You will have to search for a place based on the type of business you would like to set up. It is advisable that you hire an outlet initially as buying a new place will blow up your budget. Ensure that the place is clean and has rooms to store your stock. If you are planning to have a retail store, you will have to set up a small- or medium-sized store. However, if you intend to sell it on a wholesale basis, you will require a larger facility. Also, if you want to sell the medical supplies directly to the consumers, it will have to be located near a health care facility. If you intend to sell bigger supplies like wheelchairs, you will require a lot of space, so plan accordingly. If you are storing supplies that can get contaminated due to change in temperature, you will have to hire a warehouse which will be temperature controlled for storing them. You also have an option of delivering the products directly from the manufacturer to the end user. However, you need to have an effective supply chain management for this to work.

Source Products
You will have to order the supplies from a distributor or vendor, if you are not manufacturing them yourself. You will have to decide about the quantity of products and their cost to be paid to the distributor or manufacturer. Remember, the difference between the price at which you buy and sell to the consumers is going to be your profit. Also, you may incur some cost for transportation, tax, and packaging the supplies. Hence, decide the best price accordingly. Source your products from reliable manufacturers as faulty products may affect the patient’s health. In case of any complaints regarding the products, you will have to speak to the manufacturer and replace them immediately. Try to keep the products in labeled compartments in a large closet for easy identification.
Hire Capable Employees
In the initial days of the business, hiring a helping hand will become very costly for you. Therefore, try to run a one-man show, until the time the business picks up. After that, you can recruit people on a part-time or temporary basis. This will help you with the management of the business, maintaining and updating stock, replacing products, handling the cash counter, etc. However, ensure that you hire an honest and dedicated person, who will not cause an inventory fraud behind your back. As your business will expand, it is advisable that you hire more employees to help you out. It will be necessary to train these employees. You will have to impart training about where the products are located, dealing with customers, and encouraging them to buy more. Try to install an inventory management software to ease the stock maintenance process.

Promote Your Business
Like all businesses, even this one needs to be promoted to gain maximum profits. You can use the social media platform to speak about your venture. Creating a wellness newsletter for the local people every month will also be a good way to advertise. Once the business picks up, try to sponsor health care events with the local community, church, NGO, etc., to gain good mileage. You can aim at sponsoring medical awareness programs. You can also utilize the radio and television medium to reach many people. Use other print medias, like newspaper ads, flyers, posters, etc., to reach your target market.

Network and Expand Business
This is one business that can expand really rapidly if you have good networking skills. Offer incentive and referral programs for medical professionals for routing patients to your business. You can also have contracts with them for monthly medical supplies. Offer them good discounts and quality services. This will encourage them to refer your company to their colleagues. Perks like free delivery, schemes, etc., will also help create goodwill. Try to sponsor medical fairs and gatherings as this will also give you a platform to network with a number of people. This way, slowly and steadily, you will be able to increase your business. After a few days, start another store in a new locality. You can then proceed to start a chain of stores.

This is, indeed, a business that will continue to be in demand irrespective of the economic conditions. Now that you know how to start a medical supplies business, implement these steps for having a successful venture.

Ideas Marketing for a Healthcare Business

As the world reels under the pressure of several health problems, it is time that healthcare businesses create some serious awareness. If fast food restaurants can lure hordes of customers to their doorsteps, and mess with their health, then effective marketing tips will surely make a positive impact on the healthcare business too.

The point to note is that healthcare businesses need to target the right kind of people with appropriate advertising. For instance, targeting women, who play a major role in running households, will change the dynamics of the healthcare business. Making these women rightfully aware of their aging bodies, prone to possible health hazards, and making healthcare accessible to them is the exact way of tapping into a potential market that is both deprived of and ignorant of healthcare benefits. Likewise, here are some more tips that will prove beneficial for those looking to grow in the healthcare sector.

Essentials of Healthcare Marketing

Organize Healthcare Drives

Campaigning is an effective way to make yourself known to those who matter to you. As an organization or an agency engaged in the healthcare business, you first need to reach out to people to let them know that they can avail your services. Blood testing drives, simple health check-up camps, and free eye-testing days are some of the measures you can take for the community surrounding your facility. Reach out to people first so that they reach out to you when in need.

Conduct a Survey of Your Locality

Conduct surveys to know the demographics of the locality around your facility. As this will give you a clear breakdown of the age, sex, income, and collective understanding of popular health concerns, it will give you something to work with. Such survey is important to understand your possible clientele better in the long run. This way you can work towards designing medical treatments pertaining to a certain segment, which in turn will retain and increase your clients base in the near future.

Segmented Marketing

To have universally appealing marketing strategies is a dream come true. However, it just a dream. Thus, to begin with, draw up effective marketing and advertising plans to appeal to a larger segment of the demographics drawn up. For instance, if there are more number of kids in a given community, focus on issues pertaining to them. A good example is to focus on dental problems and dental care that will engage the kids’ parents in an effective communication with you. Thus, forging a valuable relationship that helps the business and the patients. Similarly, if the number of woman are more, breast cancer, osteoporosis, gestational diabetes, and pregnancy-related issues can be the prime focus. Think of how you can lure the larger segment of your derived social demographics to get to the remainder too.

Follow It Up

A marketing strategy doesn’t stop at just selling a product. It extends to following it up as well. Make follow-up calls to your clients with context to their next meeting with the healthcare expert, inform them of particular tests they need to get done, ask them how their treatment has fared so far, and pick a moment to introduce them to a new set of schemes that you may have on offer. A lot of patients look for palliative care units and other programs that offer benefits. Following up with your client’s medical treatment will help you establish a good rapport, retain them, and make a pitch for other services that you may have.

Get Online

With over a huge part of the literate world have access to the virtual world, it is time you go online and make your mark. Use the power of social media to attract a customer, blog about your services, get your patients to write testimonials for you, and ensure your presence in the web world too. While you are creating an online identity, ensure that your offline marketing techniques are equally in place. Keep all your staff informed, educated, and well-versed about your latest additions to the services. Your healthcare unit must give out a united vibe to every patient to keep winning them over and over again.

Study Your Competitors

The old adage goes, keep your friends close but your enemies closer, holds true in this case as well. Study your competitors to know what are they offering. Know their history of advertising, what has worked in their favor and those which haven’t, and their product launches. An over-competitive analysis will help you see what your competition holds for you, and the kind of effort you need to make to beat it.

Keep Evaluating

A constant evaluation that quantifies your actions so far in terms of sales, gained and retained clientele, and business growth, will show you both positives and negatives of your marketing strategies. Evaluations can be done through consumer feedback, surveys, and polls, to know the general sentiment about your healthcare facility. A self-assessment is always clouded by a prejudice towards the self; however, when you open your mind to an assessment by others, a huge scope for self-improvement becomes apparent. The common denominating factor of all these assessments should definitely be worth considering.

Your marketing strategy should be ingrained in your organizational structure for it to become a true success. A key point to be remembered is to always work in favor of your customers. The bigger the satisfaction quotient of your customers, the bigger your sales volumes will be.

Successful Karaoke Business Tips


Try to buy an existing karaoke business or become a part of a franchise, instead of opting for a start-up. This will not only give you an established customer base but will also be far less riskier than a start-up.
If you can sing, are an extrovert, and can entertain others, you will surely make a good karaoke business owner. However, this business will prove to be a disaster for introverted and shy individuals as they will have to deal with many people every day. It is recommended that you work for a karaoke business before plunging in it yourself. This will give you hands-on experience, and you will be able to network and market your business in a better way. If you do not have the funds for investing in a rental or permanent space, karaoke business is ideal for you. You can conduct this business by hosting shows at bars, cafés, restaurants, private parties, etc. However, remember that you will need to source some investment capital for buying all the equipment and paying your employees, if any. It is advisable to buy a digital karaoke system as it will save you a lot of money, effort, and storage space. If you want to know about a few more essential tips to start a karaoke business, read further.


You will require a good karaoke digital system for your business where the files will be played from a laptop and the words will be displayed on the screen. If you think that you do not have the amount to invest in one, you can get CD+G discs which can be connected to a CD+G player, television, monitor, or screen for playing music and displaying words. You can buy karaoke CDs or download music from online websites. You can also buy karaoke music books or make them on your own. However, you need to make copies of these books so that people will select their songs and write them on the slips provided by you. Whatever you do, ensure that you will be able to play your customer’s choice of song in absolutely no time. You will also need good quality speakers, mixers, cables, extension cords, microphone stands, RF converter, and amplifiers. You will also need three wireless microphones. It is advisable that you get one extra as backup. Getting a wireless microphone is recommended because people tend to step on the cables and spoil them. It’s essential that you also carry spare cables, duct tapes, and a tool kit for a quick fix.

Conduct Research

Before jumping in this business, there are certain things which you should know. For example, you will need to know how many competitors you have, how much to charge your clients, which songs to play, dealing with difficult clients, etc. It is advisable that you speak to someone from the same business who operates from a different area. You need to keep abreast with the latest chartbuster songs as well as the classic ‘must-haves’ of a karaoke. Ensure that you have music which caters to all genres as people will like to sing different songs. You will need to have a business plan in place to organize the overheads and income of this venture. Ensure that you find a business mentor who will be able to guide you to go about setting this business.


Before you start this business, know about the prevalent rates for karaoke gigs in your area. If you are a new player, you may have to charge lesser to survive the competition. Many bar owners may not pay you well even if your show is a crowd-puller. Hence, decide and mention your payment terms in the contract itself. Also, ensure that it is mentioned in the contract about show cancellation or refund policies. Also, predetermine the amount of payment, time of the show, etc., during a private party. If you are to play a special dedication to a bride or a song while a person is proposing to his girlfriend, you can definitely go ahead and charge more fees. Ensure you include your travel and logistics charges in your final figure.

Business Expansion

If you do not want to own a karaoke bar of your own, you can always request hotels, cafés, restaurants, nightclubs, bars, etc., to allow you to host a karaoke night every week. You can also ask them to host open Mic sessions that will rake in business for both the parties. Other than this, you should also network with wedding and event planners who can recommend you for karaoke nights. This is one business that will prosper through word-of-mouth publicity. Host theme nights which will play a particular type of music; this will give you a lot of customers. Ensure that you have many satisfied customers who will recommend your business to their family and friends. Slowly, your schedule will be packed with offers for karaoke gigs.

Hosting the Karaoke Night

If you have to travel to some other venue, like a bar, café, bachelor or hen parties, birthday parties, etc., make sure you interact with the audience keeping in mind what they anticipate from this show. Wear clean and striking clothes; however, remember that you are only there to host the show. So, do not keep speaking, and encourage the other people to take over the Mic. Avoid passing negative comments about the singers as not all of them will sing with the finesse of the professionals. Have a professional attitude, and ensure that people are enjoying their karaoke time. If there is a ‘once more’ for a song, go ahead and play it again. If they request you for having a recording of their song, burn the CD of their performance and hand it to them. You can charge separately for this. If there is a time limitation for the show, ensure that you stop on time.

Wrapping Up

Always ensure that you are personally present for the wrapping up of equipment. Don’t put this duty on your employees as they may not check if everything is in place, before leaving for home late in the night. It is best to make a checklist of all the smallest to largest equipment and load them properly in their boxes before carrying it to your vehicle. Making a checklist will tell you immediately if a certain equipment is missing.

Promote Your Business

It is important that you take promotion of your business very seriously. Apart from meeting people who can get you more business, you must have a website or blog giving details about your business. This will allow customers to get in touch with you. Don’t forget to add pictures of the karaoke gigs you have hosted where people are enjoying themselves. You will have to get a written permission from your customers to display their images. You will also have to keep updating the latest schedule of your shows on your website so that people who want to visit can join you at the decided venue. Most of the younger crowd will get in touch with you through Internet, so ensure that you have posted ads on the Internet and websites that give information about the gigs, concerts, plays, etc. Get your website keyword optimized for reflecting in the top searches. Do not forget to connect with customers through social networking websites.

Slowly and steadily, you can recruit and train a good employee to become the host of your karaoke gigs, while you can look after the management of these gigs, collection of money, marketing, networking, and getting new business. Also, keep extra song books as people tend to steal some of them away. Make sure you have a professional approach all the time, and do not give a chance for people to complain. Remember that people may constantly force you to play their favorite songs and keep hogging the limelight. You will also have to learn to say ‘no’. Whatever you do, make sure that the people enjoy their karaoke time thoroughly, if you want to survive in this business.

Start Your Own Interesting Soap Making Business

Soap making is a fun-filled activity. Handmade soaps are beautiful and very safe to use. They are also as different as possible from commercial soaps available in the market. These can also serve as gift items. So, in case you are interested in making homemade soaps, then be assured that this is a very satisfying activity. With some efforts, you can transform your hobby into a full-fledged business opportunity too. The reason why it can turn into a profitable venture is, it requires only a small initial investment.

When you manufacture soaps as a part of hobby, you often do not focus much on the finesse of the product. You simply add your favorite oils and make them into your favorite fragrance and colors. However, when you think of selling them, you ought to cater to what people like, and not what you like. Besides, your product should have a look and touch of something professional.

Devise a Business Plan
A sound business plan is of prime importance for the success of any venture. Devise a good business plan by taking into account the various aspects of your business. Conduct a thorough market research and know what is likely to work with your potential buyers. Will you introduce your products in competition with other commercial manufacturers, or you intend to target niche buyers? Do you have any plans to launch a line of other personal care items such as hand wash, liquid soap, etc.? Devise a business strategy as per your requirements and capabilities.

Complete Legal Formalities
The next step is to obtain a license for making soaps on a commercial basis. Even if you plan to sell your soaps in the neighborhood or at a very small level, it is still mandatory to obtain a valid business permit. Also, you will need to get an insurance coverage to protect your production. No matter if you make your soaps at home or rent a place, you will need an insurance coverage against theft, natural disaster, fire, etc. Your home insurance won’t provide coverage for your manufacturing activities.

Find Your USP
You may find that there are several other people who deal in the homemade soap business. When you enter the market, you will face stiff competition from commercial as well as other small-scale soap makers. For sustaining in such a competitive market, you will need a product that will set you apart from the others. Experiment with your ingredients to come up with an exotic fragrance. Shea butter, oils, perfumes, and coloring agents are some basic ingredients that can be used. See if you can introduce some other unique ingredients that may become your selling point. Do not hesitate to use wild colors or opt for unusually shaped molds.

Name Your Product
Now, choose a catchy name for your product, which can be based on the ingredients you have used in it, or its fragrance, or something that you think will easily be associated in the minds of consumers with your product.

Market Aggressively
Make sure you publicize your product on a large scale. Sell your product at local craft fairs or flea markets or gift shops. One of the inexpensive way of marketing your soaps is to advertise them on social networking websites. Some of these let you do so for no charge at all, and the information reaches a large number of prospective buyers. Distribute informative brochures explaining the uniqueness of your soap. Do not overlook the importance of good packaging, as it is the first thing that people will notice about your product.

Last but not the least, price your soap appropriately. Always use good quality ingredients, so that it is even safe for children. With proper efforts, your hobby will turn into a money-making venture in no time.

Tips to Start a Home-based Jewelry Making Business

Try to hire a professional photographer to take pictures of your jewelry for posting on your website, Etsy and eBay profiles, and social media pages. This investment is worth the money because attractive images will quickly attract the attention of prospective customers.

If you are creative, have an eye for fashion, and want to start something of your own from your home, then nothing will quite rock like a home-based jewelry making business. Not only is it highly lucrative, but it will also allow you to get an income from your hobby. Who knows, your small-time jewelry making business may turn into a high-end jewelry line someday. However, to do so, you must know certain things before you start your business. For example, you must conduct market research to understand the material cost, vendor management, manufacturing cost, registration cost, etc. Also, you must know about your target market. Even though it is a home-based venture, it is recommended that you have a foolproof business plan in place to avoid any kind of mistakes.

Get a Name

♦ Get a nice fancy name for your business. Don’t choose a dull or common name.
♦ You will have to register your business and also get a domain name for your website. Hence, ensure that the name is not already taken and has a domain name available for the same.
♦ Choose a name that will make your jewelry sound exquisite and unique.

Legal Formalities

♦ After registering your business name, you will have to check with your local and county authorities for various kinds of work permits and licenses that you will require.
♦ It is advisable that you get a separate bank account to distinguish your personal expenses from the business ones.
♦ Get a resale tax number, and complete the formalities with the IRS. If you are hiring an employee, you will have to get the EIN.

Get Training

♦ If you are an amateur jewelry designer, it is highly recommended that you take professional training for honing your skills. Join a workshop, community college, or private classes to know more details about jewelry making.
♦ At these workshops, you will learn about the different types of materials, and the type of wire and findings to use with them.
♦ If you are interested in bead jewelry, some bead showrooms also take beading workshops. So, try to attend them to get better knowledge. It will also make you aware about the various tools and their usage.
♦ Not only will it provide you with a focus for your venture, but it will also expand the horizons of your knowledge and let you know about new designs.

Other Ways
♦ There are several tutorials on Internet. You can watch those and try out various designs at your home itself.
♦ Also, there are several DVDs available; you can also refer to them to learn more.
♦ Apart from that, subscribe to magazines, newsletters, and books. These will help you immensely to keep abreast with the latest trends and will also guide you for sourcing the materials.

Get Hands-on Experience
♦ It is highly advisable that you do an internship or apprenticeship with a jewelry making business. This will help you to understand about the sourcing of raw materials, inventory management, budgeting, sales, etc., in a better way.
♦ Also, it will help you understand about the tax formalities and permits required for starting the business.

Know Your Target Market
♦ Understand what will be your customer composition based on your products, price range, and preferences.
♦ If you are going for high-end fine or estate jewelry, professionals will be interested in your jewelry.
♦ If you are going for quirky jewelry pieces which cater to a younger generation, most of your target market will comprise teenagers and women up to 30 years of age.
♦ You may also design special wedding jewelry.
♦ Based on a similar rationale, understand what kind of target market you are planning to impress, and focus all your efforts in that particular direction.

Know the Trends

♦ Like clothing, you will have to keep up with the changing trends in the jewelry industry, especially, if you are catering to a younger target market. For example, currently neon-themed jewelry is in vogue, while a few days ago, it was all about owls, eye glasses, little birdies, etc.
♦ You will have to browse through fashion websites and latest magazines to know what will sell like hot cakes, and include the designs in your jewelry line. Trying to sell something outdated that has no demand will not work well for your business.


♦ Apart from being a trend-follower, try to be a trend-setter. Experiment with various materials to get new and innovative designs. Bring two diverse materials together to create stunning pieces of jewelry. For example, you can try to experiment with beads and feathers.
♦ Whatever you do, ensure it will look attractive and will be liked by the fashion-conscious crowd.

Make a List of Inventory

♦ Based on the type of jewelry, you will have to source various materials and tools. You will require gold, silver, or copper findings, clasps, and wires.
♦ If you are selling hypoallergenic jewelry, you will have to buy the inventory in this material. You will also need beads in various shapes, sizes, and materials.
♦ Apart from this, you can also use sea glass, semi-precious stones, cubic zircon stones, shells, Swarovski crystals, shrinkable plastic, wood, etc.
♦ You will also need various jewelry making tools. You can also source a ready-made jewelry making kit; however, it may restrict your creativity.

Sourcing Inventory

♦ Instead of sourcing your inventory from a retail outlet, try to get it from a wholesale store.
♦ You can also source it from stock clearance sales and Etsy stores. Enjoy the benefits of bulk buying.
♦ Ensure that you do not exceed your budget in buying these things, as you may run into losses.
♦ Don’t hoard too much inventory as it may run out of fashion.


♦ Try to get the help of software which will assist you in the smooth functioning of your business. There are many inventory management software which will tell you how and when you need to buy more stock.
♦ Also, there are several beading software which will help you create various designs with beads.
♦ You could also use a designing software to create jewelry graphics before you actually proceed to make them. This will save you a lot of time and effort.

Promote Your Business

♦ As your business will be home-based, it is even more important that you promote it to get the attention of people. Word-of-mouth works wonders for this business.
♦ Apart from setting up accounts on Etsy, eBay, etc., try to take orders through your website and social media pages. Print your name and contact details on your social media websites along with the designs so that people will be able to reach you. Also, keep updating the pages with new designs as this will help you engage with the audience in a better way.
♦ One of the best ways to sell home-based jewelry is to organize jewelry parties, where you can call your family and friends, and display your designs. You may then sell them at a discounted rate. You may even ask them to host a similar party next time.
♦ You should also opt for the traditional way of marketing, like giving ads in magazines, putting up posters, distributing flyers, brochures, and business cards etc.

Work Up the Cost

♦ Before putting a final price tag on a jewelry piece, ensure that you have covered all the costs. Calculate the cost of raw materials, and add your designing and manufacturing charges.
♦ If you are going to deliver the product to them, don’t forget to add the delivery charges. If it is a gift and needs special wrapping, you must add the cost of packaging as well. Ensure that you make a profit with every piece of jewelry that you sell.

Business Expansion

♦ While you will work primarily from your home, you can also go out occasionally to promote your business. Participate in trade shows, craft fairs, exhibitions, flea markets, outdoor markets, jazz festivals, etc. Apart from retail, you can also work on a wholesale basis.
♦ You may even hire a helping hand to meet up with the deadlines. Try to partner with a boutique to offer complementary jewelry with clothes.
♦ During the gift-giving seasons, try to offer discounts or free jewelry to promote the business in the right way.
After your start-up begins earning you a considerable amount of profit and becomes popular among the customers, you can even think about coming up with a storefront outlet. As renting or buying a storefront can work out to be very expensive for you, it is advisable that you create a loyal customer base before venturing into it. Ensure that you come up with exquisite designs and good quality jewelry to gain more and more customers.